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Straumann

by admin | Nov 04th, 2012

The first step was to create an exhibit environment that accurately reflected Straumann’s brand character of reliability, simplicity and versatility. Within this world, experiences were created that engaged attendees; Interactive experiences detailing products that required interaction with sales reps, embedded video detailing surgical techniques, live demonstrations of the latest dental technologies, QR codes which downloaded AAP specific events sponsored by Straumann. Integrated social marketing efforts (facebook and twitter) were leveraged to promote and support Straumanns on and off floor programs.

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